ASI Segmentation Analyzer™

ASI gives you ultimate control and flexibility over the customer segmentation process. Experience what it is like to have the power to accurately identify the right customers to target without needing to spend an enormous amount of time or money to do it. The end result - increased sales growth and bottom line profit.

ASI Segmentation Analyzer™ allows pharmaceutical companies to regain control over their customer segmentation process and break away from third party contract restraints to perform this function. In turn, pharmas gain the freedom to create a new segmentation, explore alternatives and experiment with "what-if?" scenarios without large recurring costs or loss of time/effort involved with in-house limitations.

Key Product Features:
•	Precisely define the customers to segment through an extremely flexible and powerful customer segmentation rule editor.
•	Quickly refine the customer segmentation rules and rerun the data analysis to see the full business impact and identify the best group of customers to target.
•	Choose between Equal Measures or Equal Customers segmentation algorithms.
•	Quantile using pre-defined groupings (e.g., tercile, quintile or decile) or define your own (e.g., octile).
•	Generation of statistical guideposts to indicate how good a quantile grouping is for a customer segmentation analysis.
•	Simple to use point and click interface that does NOT require SQL or programming knowledge.